Context-dependent utility overrides absolute memory as a determinant of choice.
نویسندگان
چکیده
A core problem of decision theories is that although decisionmakers' preferences depend on learning, their choices could be driven either by learned representations of the physical properties of each alternative (for instance reward sizes) or of the benefit (utility and fitness) experienced from them. Physical properties are independent of the subject's state and context, but utility depends on both. We show that starlings' choices are better explained by memory for context-dependent utility than by representations of the alternatives' physical properties, even when the decisionmakers' state is controlled and they have accurate knowledge about the options' physical properties. Our results support the potential universality of utility-driven preference control.
منابع مشابه
Rational Choice Theory: A Cultural Reconsideration
Economists have heralded the formulation of the expected utility theorem as a universal method of choice under uncertainty. In their seminal paper, Stigler and Becker (Stigler & Becker, 1977) declared that “human behavior can be explained by a generalized calculus of utility-maximizing behavior” (p.76). The universality of the rational choice theory has been widely criticized by psychologists, ...
متن کاملFuzzy Random Utility Choice Models: The Case of Telecommuting Suitability
Random utility models have been widely used in many diverse fields. Considering utility as a random variable opened many new analytical doors to researchers in explaining behavioral phenomena. Introducing and incorporating the random error term into the utility function had several reasons, including accounting for unobserved variables. This paper incorporates fuzziness into random utility mode...
متن کاملEffects of background risks on cautiousness with an application to a portfolio choice problem
We provide a necessary and a sufficient condition on an individual’s expected utility function under which any zero-mean idiosyncratic risk increases cautiousness (the derivative of the reciprocal of the absolute risk aversion), which is the key determinant for this individual’s demand for options and portfolio insurance. JEL Classification Codes: D51, D58, D81, G11, G12, G13.
متن کاملOn Calibration and Application of Logit-Based Stochastic Traffic Assignment Models
There is a growing recognition that discrete choice models are capable of providing a more realistic picture of route choice behavior. In particular, influential factors other than travel time that are found to affect the choice of route trigger the application of random utility models in the route choice literature. This paper focuses on path-based, logit-type stochastic route choice models, i...
متن کاملUtility of Complex Alternatives in Multiple-Choice Items: The Case of All of the Above
This study investigated the utility of all of the above (AOTA) as a test option in multiple-choice items. It aimed at estimating item fit, item difficulty, item discrimination, and guess factor of such a choice. Five reading passages of the Key English Test (KET, 2010) were adapted. The test was reconstructed in 2 parallel forms: Test 1 did not include the abovementioned alternative, whereas Te...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
برای دانلود متن کامل این مقاله و بیش از 32 میلیون مقاله دیگر ابتدا ثبت نام کنید
ثبت ناماگر عضو سایت هستید لطفا وارد حساب کاربری خود شوید
ورودعنوان ژورنال:
- Proceedings of the National Academy of Sciences of the United States of America
دوره 107 1 شماره
صفحات -
تاریخ انتشار 2010